Protect your attention before you try to improve your productivity
Before you invest your time in more strategies, apps, and tools, learn to manage the small interruptions that steal your focus
I recently downloaded a new app because it was highly recommended by another small business owner. I truly thought it was going to save me time and make life easier…
…but I then spent several hours trying to work out how to use it.
I had to laugh at myself. Yes, I know eventually I would have conquered the learning curve and it probably would have been a useful tool to help improve my productivity. But then so would the three other tools I’ve tried out over the past month.
At some point we have to stop looking for an instant solution, and realise that it is the distraction itself that is the problem.
What we need is to stop the drain on our attention.
Notification overload
Most of us now have messages coming at us from multiple directions:
- Text messages
- Messenger
- Other apps and platforms
The problem isn’t necessarily that we have too many messages.
It’s that we’re constantly checking all the different places they might be.
Every notification creates another little interruption:
Who’s messaged me?
What do they want?
Is it important?
Do I need to respond now?
Did I reply to that yesterday?
Every one of those thoughts burns mental energy. Your brain shifts gears, even if you don’t respond.
What if your inbox became your one central point?
One simple system is to bring the information to you, rather than constantly going looking for it.
For example, if someone sends you something important via WhatsApp, Messenger or text, take a screenshot and send it to your email inbox.
Now it becomes part of the same system you already use for everything else.
You can then work through your inbox once or twice a day rather than constantly checking multiple apps throughout the day.
You don’t necessarily need to reply by email. You can still respond in the original app when you choose to.
But you’ve saved the information somewhere you know you’ll see it, and protected your attention by reducing the number of times you check your apps.
Capture first. Respond later.
This is an important distinction.
Your goal isn’t necessarily to move every conversation into your email.
It’s to have one reliable place where you log things that need your attention.
Someone texts you an appointment time? Capture it.
Someone sends you a document on WhatsApp? Save it somewhere you will actually find it.
Someone sends you a message asking you to do something? Screenshot it and add it to the system you use to manage your tasks.
You don’t have to respond the second something arrives.
Capture it, then deal with it when you have chosen to deal with messages.
This is one of the simplest ways to reduce the feeling that you have to be available all day.
What about apps that bring everything together?
There are now tools that promise to bring WhatsApp, Messenger, texts, email, and other communications together in one place.
And for some people, these can be incredibly useful.
But before you introduce another app, ask yourself what problem you’re actually trying to solve.
If the problem is: “I keep missing things because I have messages coming from too many places” you may not need another app.
You may simply need a reliable process for capturing and processing those messages.
Because there is a trap with “all-in-one” tools.
Sometimes, instead of removing a place you have to check, you’ve just created another one.
Now you have another app to learn.
Another account to manage.
Another set of notifications.
Another system to remember.
And another place where things can potentially get lost.
So ask yourself: Does this tool actually reduce the number of places I need to check, or has it just created another place to manage?
Don’t automate a system you haven’t worked out yet
This is something I see regularly.
We find a new tool that promises to automate something, so we jump straight into setting it up.
But if you haven’t worked out what you actually want the system to do, automation can simply make the confusion happen faster.
Don’t automate a bad system. Work out the basics first.
Where should information go?
When are you going to deal with it?
What needs a response?
What needs to go into your calendar?
What can simply be filed or deleted?
Once you’ve got that working manually, then you can decide whether automation or another app would genuinely make it easier.
You probably already have more tools than you realise
Before downloading something new, have a look at the tools you already use.
Google and Microsoft are constantly updating their products and adding new features to keep up with changing technology. Your email, calendar, task list, and cloud storage may already be capable of doing far more than you realise.
I’ve written more about this in You Don’t Need Another App: The Hidden Productivity Tools You Already Have, where I look at some of the features hiding inside tools you may already be using, including Google Drive, Google Calendar, Google Keep and Excel.
Knowing how to use the basic functions of the tools you already have can save you a lot of time and mental energy. And you get to skip the sign-up process and learning curve that comes with a new app.
Sometimes the solution isn’t another tool. It’s learning how to use the tools you already have.
Turn off the noise
Another simple change is to look at your notifications.
Does your phone really need to tell you every time someone sends you a message?
Do you need a notification every time something happens in an app?
Or could you decide when you are going to check?
The goal is to stop your phone insisting that everything is equally important, just because it has come through one of its apps.
You decide when you check your messages. Your phone doesn’t decide for you.
For some people, checking messages once in the morning and once later in the day will be enough.
For others, it might need to be more frequent.
The point is to create a rhythm that works for you rather than reacting to every notification as it arrives.
Keep it simple
You don’t need every new productivity app. You don’t need five different systems to manage your life. And you don’t need to be constantly learning the latest technology.
For most people, a handful of basic tools used properly will do the job.
Learn the basics. Build a simple system. Use it consistently.
Then, if you genuinely find there’s something missing, look for a tool that solves that specific problem and makes a good system better.
Don’t add another app just because someone told you it will make your life easier.
Because sometimes the thing creating the mental load isn’t the lack of technology.
It’s lack of focus.
There’s already a constant demand on your attention. Don’t let technology be yet another distraction.
